Uncle Franklin is traditional barber shop located at the famous Pearl street in NY. It was created in 1986 and serves mostly locals. Uncle Franklin, the holder of the shop is quite known person in the district, partly because of his job. The goal was to create bold looking identity with traditional spirit.
Firstly lets take a look at the new logo
It was made in traditional way to compliment the area and the way the barber shop works. Also it looks great as the window advertisement and talking about itself.
Through the hood
The other part of communication is posters spearheaded through the neighborhood telling the prices, creating a strong recognizable image of the shop and reminds that there is a time for a good shave
Information is money
The one who is still doubting while choosing the right barber shop can grab the flyer with prices and address.
Closer look
Business cards have bold retro look and printed on the yellow paper using letterpress technic.
Use as you like
Additional color makes logo usable on different backgrounds and suitable for both light and dark color schemes.
CREDITS
Thanks to talented Marco Antonio Torres for the photo.
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